What are the Future Fresh Workshops?
The FF workshops is a series aiming to help Melbourne’s small businesses bounce back after COVID-19. This series run by Mo Works and supported by the City of Melbourne, provides engaging and interactive workshops with fresh strategies covering the best practices including in-depth discussion, actionable takeaways and offering networking opportunities for Melbourne's small business owners.
What is covered in the workshops?
There are three series, each with three focused workshops:
1. Business:
a. Sales Strategy: An overview of engaging strategies and plans by optimising the sales process.
b. Stakeholder Strategy: An overview of strategies to identify business stakeholders and engagement actions to achieve business objectives and optimal relationships.
c. Risk Management: An overview of risk identification and mitigation strategies and practices to help businesses be equipped with a coherent approach in planning to reduce and mitigate risks and recover.
2. Technology:
a. Design Thinking: An introduction to the agile mindset and lean business methodology to help businesses be confident with the idea of business adaptation and idea validation.
b. From Offline to Online: An introduction to the agile mindset and lean business methodology to help businesses be confident with the idea of business adaptation and idea validation.
c. Innovation Strategy: A closer look at how business owners can effectively utilise innovation and technologies to improve their own operations and model by analysing their own business’s needs.
3. Marketing:
a. Market Penetration Strategy: An overview of market penetration strategies and practices to help businesses evaluate and create plans for addressable international and online markets.
b. Marketing Business & Tools: Create strategies/plans to utilise and evaluate the functions of social media platforms, Customer Relationship Management (CRM) systems, and other marketing tools relevant to the business.
c. Multicultural Marketing: Researching and developing marketing and localisation strategies for new international or local ethnic market entry.
Each workshop goes through effective strategies, provides helpful tips and explores relevant case studies to apply newly founded knowledge. This also allows for a valuable opportunity for small business owners to engage with one another, to learn and understand the similar experiences other businesses have gone through!
Led by industry experts who have extensive knowledge and insights in their respective industries, speakers feature Hatch Quarter’s CEO, Aiman Hamdouna, Mo Works’ Communications Manager, Ian Yun and digital transformation expert Guru Krishnamurthy from Optum United Health Group.
Who can apply?
Any small businesses in Melbourne who have a valid ABN, an appropriate legal structure and are a ‘bricks and mortar" business impacted by COVID-19 are welcome to apply for the workshops that they find are suitable for their business needs!
Three to go!
There are three workshops remaining as part of the Market series which includes accessing an overview of marketing penetration strategies, creating strategies/plans and finally, researching and developing marketing and localisation strategies for new international or local ethnic market entry.
Secure your spot in the upcoming workshops here!